As per my First day at Campus for mums post, I am currently part of a mum/dad-entrepreneur program run by Campus London, Google’s space for entrepreneurs.
We are already halfway in, I have met some wonderful people, learnt a great deal about start-ups, further developed my project and discovered endless lists of great new resources. As I was reading articles about mumpreneurs on the web, I realised that almost 90% of mothers would like to start their own enterprise* so I figured out that you may be interested as well by all these resources if ever you decided to pursue your entrepreneurial aspirations.
You will find below the Campus for mums reading list. Please note that this list is a crowd-sourced list from Campus for mums participants and speakers and that it isn’t an official reading list.
CAMPUS FOR MUMS READING LIST
- The New Business Road Test: What Entrepreneurs and Executives Should Do Before Launching a Lean Start-up (Financial Times Series), by John Mullins
- The Mom Test: How to talk to customers & learn if your business is a good idea when everyone is lying to you, by Rob Fitzpatrick
- The Lean Startup: How Constant Innovation Creates Radically Successful Businesses, by Eric Ries
- Zero to One: Notes on Start Ups, or How to Build the Future, by Blake Masters and Peter Thiel
Sales, Advertising, Customer Engagement/Experience
- Traction: A Startup Guide to Getting Customers, by Gabriel Weinberg and Justin Mares
- To Sell is Human: The Surprising Truth About Persuading, Convincing, and Influencing Others, by Cusy Daniel H. PinkSale
- Hooked: How to Build Habit-Forming Products, by Nir Eval
I have put in italics the ones I have read or that I am reading at the moment, should you want to ask me questions about it (or borrow me a copy for the ones who know me in real life :-)) and I will update this list at the end of the Campus for mums program to include everything. Please do not hesitate to let me know in the comments any additional business books you would recommend me/fellow mumpreneurs reading as well :-)